Privacy Policy

Effective Date: April 14, 2023

SAFEBACK is firmly committed to data privacy. Therefore, as a matter of course, we strictly adhere to the legal regulations concerning the protection of data privacy (in particular those in GDPR (General Data Protection Regulation) and will do everything possible to ensure the privacy of your data. In addition, it is important for us that you know at any given time which data we store and how we use them. Please take a moment to read the following text informing you about the way we deal with your data. We reserve the right to revise the content of this data privacy statement from time to time, in particular to adapt it to new legal stipulations and technical development so that we can also safeguard data protection in the future. It is therefore advisable to regularly take note of our information and remarks concerning data processing. This Data Privacy Statement refers to the internet presence of SAFEBACK under the domain as well as other subdomains (hereinafter referred to as the „Website”).


The responsible person is: SAFEBACK AS, Lars Hilles gate 30, 5008 BERGEN, Norway.


Our Data Protection Officer is: Tor Berge. Please refer to our Data Protection Officer if you have any questions regarding data protection issues at our company. You can reach him under the email-address:


We collect and use personal data from our users basically only then, when this is necessary to provide a functional Website as well as to deliver our content and services.

Personal data is all information relating to an identified or identifiable natural person. This includes, for example, information such as your name, email-address, address, date of birth or your phone number. Non-personal data is ex. data regarding the number of users at a website.

Processing of personal data is any operation or set of operations which is performed on personal data or on sets of personal data, whether by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction. We process personal data through our Website only if you provide us with this data, ex. when filling out our contact form or sending us an email. We process this data for the named purposes or for the purposes defined in your request. We do not disclose your personal data to third parties, unless otherwise provided by law or you have given us your consent thereto. Apart from that you may use the general information at without revealing your personal data. In particular we process your personal data as provided:

In order to subscribe to our e-mail newsletter, apart from your consent, we will need your first and last name as well as an e-mail address, to which we will send the newsletter. You may freely decide, whether you want to provide this information to us. Without this information we will however not be able to send you our newsletter. Your first and last name allows us to personalize the newsletter. When subscribing to our newsletter we use your e-mail address for our own advertising purposes until you have unsubscribed. For unsubscribing you can follow the link in each newsletter. Your personal data will be stored for the time you have subscribed to the newsletter. Upon unsubscribing your personal data will be deleted. You can unsubscribe at any time and for any reasons. Any further storage of your data may however take place, if storage is required by law. The data processing described above is carried out in accordance with article 5.


Below we describe the processing operations connected with usage of cookies, sessions and logfiles.

A cookie is a small text file stored in your browser cache and enables an analysis of your use of our Website and/or ensures the functionality of the Website. Further our partners use cookies in order to evaluate the user behavior for advertising purposes (social targeting). A session is a single session which will be saved on our server for a short period of time. Logfiles are created by the server and stored by us. They contain automatically generated logs of all or specific activities of processes on a computer system.

Except for the IP address, no personal data will be stored in the cookies, sessions and logfiles. Furthermore, these files cannot transfer viruses, spy on your computer, or send emails undetected. In addition, each webserver can only read out those cookies it placed itself.

The following data is automatically collected via cookies, sessions and logfiles when you call up our Website:

  • Your internet address (IP address) / host name
  • Agent/browser type and version
  • Website you were referred from (referrer URL)
  • Operating system used
  • Pages viewed on our Website
  • Date and time of access

This data is stored separately from the data you provided to us and is not linked with other personal data. The data processed according to 4.2. is processed for statistical purposes, in order to optimize our Website and our offer.

This Website uses Google Analytics, a web analysis service from Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). Google Analytics uses Cookies to make it possible to analyze your use of our Website.

Information about your use of our Website generated by cookies, ex. Time, place and frequency of use of the Website, is usually transferred to a Google server in the USA and saved there. When using Google Analytics, it may not be excluded, that apart from the IP address Google processes further personal data.

Please be informed that such information may be transferred by Google to third parties, if this is required by law or if Google contracts third parties to process such data. Google will use the information gathered by the cookies to evaluate your use of the Website in order to compile reports about Website activities for us and provide additional services associated with the Website and Internet usage. According to Google, Google will not associate your IP address with other personal data collected by Google. You have the option to prevent Google from acquiring and processing data generated by cookies and data related to your use of our Website (including your IP address) by downloading and installing a Google-provided browser plugin. More information about Google Analytics Opt-out function can be found at: ( . Please be informed, that in such an event, not all functions of this Website may be available to you. This plug-in prevents Google Analytics from giving you information about your visit to the site. This plug-in does not prevent any other analysis.

Please note that you cannot use the browser plug-in described above when visiting our website via the browser of a mobile device (smartphone or tablet).

Please note that the opt-out cookie is only valid for this browser, and only for this domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted. To continue to prevent Google Analytics from capturing, you must click the link again. The use of the opt-out cookie is also possible as an alternative to the above plug-in when using the browser on your computer.

This Website uses the remarketing tools from Google. Google displays ads to users within the Google advertising network who have visited our websites and online services and are interested in a specific offer. The browser of the visitor uses for this purpose so called cookies, i.e. small text files which are saved on his/her computer and allow for being recognized when visiting sites belonging to the Google advertising network. At these sites the visitor will receive advertising ads, which may refer to content which he/she has visited before at websites which use the Google remarking tools. According to Google no further personal data is being collected. If you however do not wish to have the Google remarketing functions, you can generally deactivate them under: ( . Alternatively, you can deactivate the usage of cookies for interest related advertisements within the advertising network following the instructions under: ( For more information regarding Google Remarketing and the Google Privacy Policy, please visit: ( .

On our Website we use social plugins of the social networks “Facebook” (Facebook Inc., 1601 S. California Ave, Palo Alto, California 94304, USA), “Google +” (Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland), “Instagram” (Instagram Inc., 1601 Willow Rd Menlo Park CA 94025 USA) and “Twitter” (Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA) and “Youtube” (YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA) These services are offered by the respective companies (“providers”). As part of our online presence, the social plugins are marked by the respective buttons belonging to the service. Based on the data transmitted via the social plugins to the respective service, this can assign certain personal data you to your Facebook, Google+, Twitter and/or Instagram account. In order to increase the protection of your data on our website, the social plugins are integrated on our website by means of the so-called “2-click-Solution”. This ensures that when you call a page of our website that contains such social plug-ins, no automatic connection to the servers is made by the respective providers.

The function of the respective social plug-in is activated in two stages. To activate a social plug-in, you have to click on the link on our website. This activates the social plug-in and your browser connects to the servers of the respective provider. With a second click you can now interact with the social plug-in and, for example, submit your recommendation. If you are already logged in to one of the social networks of the providers, the providers can directly assign the visit to this website to your profile. If you interact with the social plugins by clicking on them, the corresponding information is also transmitted directly to a server of the provider and stored there. The information may also be published to the social network and displayed under your contacts. If you would like to prevent such direct assignment of your data collected via our website to your profile, you must unsubscribe from your account of the respective provider before you visit our web pages.

The scope and purpose of the data collection by the respective service as well as the further processing and use of your data, please refer to the data protection information directly from the website of the service. You will also receive further information about your privacy rights and setting options to protect your privacy.

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA ( (

b) Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland Https://

c) Twitter Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA Https://

e) Instagram Inc., 1601 Willow Rd Menlo Park CA 94025 USA (

f) Youtube 600 Amphitheater Parkway, Mountain View, California 94043, USA (

If you object to the use of cookies, sessions and logfiles, you can block or restrict their usage in your browser. However, it cannot be ruled out that in this case you might not be able to use individual functions on our webpages.

Upon closing your browser, the session-cookies are deleted, other cookies after one year. Cookies from our Partners, ex. Google (4.4) are deleted maximally after 24 months. You can deactivate the usage of cookies by Google by means of visiting the deactivating site of Google. Alternatively, you may deactivate the usage of third party cookies by means of visiting the deactivating site of the network initiative.

The processing activities described above are necessary for the purposes of legitimate interests pursued by us. The legal basis for this data processing is Article 6 (1) lit. f GDPR. </ahref="javascript:gaoptout()">


We are committed to protecting your privacy and treating your personal data confidential. In order to avoid any manipulation, loss or misuse of your data stored by us, we take extensive technical and organizational security measures that are regularly reviewed and adapted to technological progress. Intensive training of our employees and their obligation to data security ensure that your personal data is treated confidential.

We urge you to also take all possible measures to protect your data while working on the internet. Due to the structure of the internet, it is not possible for us to ensure that third parties, which are not within the scope of our responsibility, adapt identical privacy and security measures. Possibly if personal data is not encrypted or is sent per email it may be seen or read by third parties. Hereto we have no impact. It is the responsibility of the User, to secure his/her data via encryption or by other means.

We use the SSL (Secure Sockets Layer) to encrypt your data on all Websites which require providing personal data. SSL encryption masks your data before transmitting it to our server, in such a manner that it cannot be reconstructed by third parties. This safeguards the privacy of your personal data.


We employ service providers, who process personal data on our behalf and only on our instruction. The service providers are required to comply with all data protection regulations and to process data in accordance with our instructions. Our service providers have been carefully selected and receive access to your personal data only to the extent and for the time necessary to carry out their services. Service providers in third countries such as the USA and countries outside the European Economic Area are subject to data protection regulations, which do not protect personal data to same extent as in the European Union. Should we process your personal data in countries, which do not provide such a high level of data privacy as in the European Union, then we will ensure by means of contractual regulations and other instruments that your that your personal data is safe and adequately protected.


Your data will be stored only for the period of time required by law. Your data will be erased, when you have withdrawn your consent for processing your data or the purposes of processing your data have been obtained or when the processing is no longer legitimate for any legal reasons. Any retention periods required by law shall remain unaffected. During the statutory retention periods your data will not be processed for other purposes.


From the GDPR, the following rights arise for you as an affected person for the processing of your personal data:

According to art. 15 GDPR, you can request information about your personal data processed by us. In particular, you may request information on the source of the data, the recipients of this data or categories of recipients, as well as the processing purposes.

If the processing of personal data is based on your consent, you may object to this processing for the future, at any time and without any reason. To do so please send an email to:

In accordance with art. 16 GDPR, you can immediately request the rectification of incorrect or the completion of your personal data stored by us.

In accordance with art. 17 GDPR, you may request the deletion of your personal data stored by us. The personal data will be deleted within 7 working days from your request. Any retention periods required by law shall remain unaffected. If your data may not be deleted due to retention periods, only a restriction of processing may be applied. Upon deleting your data, no access right may be granted.

According to art. 20 GDPR, you may request to receive your personal data that you have provided to us in a structured, common, and machine-read format, or you may request the transfer to another responsible person, insofar this is possible to due technical means.

In accordance with art. 7 (3) GDPR, you can revoke your once given consent to us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future. In such an event you may not access our company sight.

To exercise the aforementioned rights, please contact us at: Your personal data (possibly your email, name and telephone number) will be processed in order to answer your questions or respond to your concern. This data will be deleted if no longer necessary; in the event of statutory retention periods – the processing may only be limited.


According to art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of stay, your workplace or our company headquarters.